In Belarus, there are more than 30 thousand online stores, including marketplaces, and various forms of online commerce. In the first half of 2024, the share of online trading in Belarus increased to 8.1%. With the increase in the number of online stores, competition between sellers is also growing. Successful business development requires investment in product renewal, marketing campaigns and logistics improvements. Getting funding can be challenging.

Bank loans often require considerable time to consider the application and can be accompanied by high interest rates, which is not always beneficial for entrepreneurs. Issuing bonds involves a lengthy negotiation process and can scare off investors with high denominations, making this instrument less attractive to retail investors. Tokenization through the Finstore platform offers a modern solution for attracting investments. The issuance of debt tokens allows sellers to independently set the terms of raising funds, including the amount, interest rate of return and maturity.

Investment in sales on marketplaces

The Finstore platform provides investors with the opportunity to invest in tokens, the issuers of which can be both marketplaces themselves and large companies that sell their goods on marketplaces. The simplicity of operations, the absence of commissions for the input / withdrawal of funds, as well as the exemption of individuals from taxation of income on transactions with tokens make such investments attractive for retail investors.

The benefits of tokenization on the platform Finstore

Flexibility of conditions: Issuers independently determine the parameters of issuing tokens, adapting them to their needs and the capabilities of investors.
• Multi-currency: The possibility of raising funds in Belarusian and Russian rubles, US dollars and euros, which excludes losses on conversion.
Online procedure: All stages of issuing and placing tokens are carried out online, which significantly accelerates the process of attracting investments.

A wide investor base: More than 19,000 investors are registered on the platform, who are ready to invest in promising projects.